Tadhg Coffey, Web Producer

Professional Experience

May 2015 — Mar 2023

Digital Content Manager | Frontend Developer · Rocket Lawyer

Monitored, updated and published content via headless CMS for large multinational e-commerce site; first point of contact for all marketing site change requests; used pre-built templates to create new pages and layouts; coordinated with international teams to ensure accurate translations and localization efforts; proofread and edited copy for publication; identified and resolved issues
Owner of in-house/proprietary CMS; built out new pages and microsites (HTML, CSS, jQuery); managed all content and image catalog; identified areas to improve; worked with TechOps and backend engineers to update and repair CMS; trained junior and new staff on CMS (in-house and Bloomreach CMS); created and maintained best practices/instruction documentation via Confluence and Google Suite
Rebuilt US, UK, and EU WordPress Multisite blog websites with custom child theme; new design, development, and navigation restructuring led to 98% year-over-year growth in organic traffic for US; coordinated with TechOps and IT to maintain stability and security, and perform regular version updates for WordPress sites
Conducted website audits/health checks on multinational sites using Google Search Console, Core Web Vitals, and Screaming Frog; based on web performance metrics, recommendations and implemented improvements for page speed, SEO, and ADA compliance; monitored website traffic via Google Analytics; corrected page status codes and set up 301 redirects; introduced schema markup and metadata to optimize site crawls and search engine rankings
Established company-wide image standards for improved site performance; created, resized, and optimized image files using Adobe Photoshop and Illustrator; added alt text to all images for improved accessibility
Worked closely with UI/UX designers to translate Figma wireframes and prototypes into cross-browser compatible, responsive web interfaces consistent with brand identity and style guides
Alongside QA staff, assisted before and during releases, and troubleshooted issues as needed; tested for optimal experience across browsers and devices to ensure seamless integration and efficient performance of new and updated features
Supported migration efforts of company sites comprised of 1000s of pages from proprietary CMS to Bloomreach CMS based on reusable components; collaborate with designer and developers to build catalog of page components
Managed web projects; created Jira tickets for Engineers, TechOps, Marketing, and Design with thorough descriptions, objectives, acceptance criteria, and timelines; sourced and gathered assets; sorted dependencies and helped mitigate blockers; regularly reported the status of ongoing projects; maintained communication across departments regarding needs, deviations, and timelines; helped prioritize tasks and backlog for current and future web development projects, bugs and ongoing maintenance
Created A/B tests using AB Tasty and Optimizely to better understand customer interaction with website and to aid business and design decisions, improving page performance and funnel optimization
Handled OneTrust set up for GDPR/CCPA compliance; created, updated and organized marketing tracking pixels via Google Tag Manager; coordinate with Salesforce team to confirm leads are generated appropriately
Developed and updated reusable, scalable components and templates optimized for SEO for global e-commerce sites using Bloomreach stack (Java, Freemarker, HTML5, SCSS, JavaScript, jQuery) and GIT version control systems to collaborate on projects and manage code
Implemented and maintained frontend architectures and coding standards along atomic/modular design principles, resulting in improved development efficiency and code quality for international teams throughout US, UK, EU, Mexico and Brazil; performed peer code reviews and provided constructive feedback

Bloomreach CMS
In-house/Proprietary CMS
WordPress
HTML5
FreeMarker
Velocity
CSS
SCSS
jQuery
JavaScript
Grunt/Gulp
Git
Github
Optimizely
AB Tasty
Figma
Adobe Photoshop
Adobe Illustrator
Screaming Frog
Google Tag Manager
Google Search Console

Mar 2015 — Apr 2015

Web Content Developer · Stella & Dot

Developed new site pages, updated content using proprietary CMS
Optimized images; created sprite image files
Coordinated with the UX/UI design director and content developers to deliver website updates accurately and on time

HTML
CSS
Photoshop
In-house CMS

Oct 2014 — Nov 2014

Web Producer · Viscira

Handled 100+ pages of content for a new website built with Joomla CMS
Assured compliance with assets and style guides
Coordinated with Web Developers and Project Manager

Joomla CMS
HTML
CSS

2008 — 2015

Architectural Consultant

Interpreted clients' needs; develop project scope and design solutions
Provided drafting, design, space planning, and organizational expertise for private residences and local commercial businesses; produced schematic designs, As-Built and Permit Drawing Sets
Coordinated with owners, designers, engineers, contractors and city officials
Created models, 3d views and simulated fly-throughs to aid clients' understanding of design options

ArchiCAD

2006 — 2012

Project Manager | Architectural Designer · 2M Architecture

Managed design and development of new WordPress company website; provided UI/UX design and created wireframes and prototypes; coordinated with web developers and oversaw all site updates; led cross-departmental team meetings; created pages and proofread, edited and added content; prepared and optimized images using Adobe Photoshop; created and maintained sitemap of all content and images
Produced marketing material for web and print publications resulting in increased client base
Oversaw jobsite meetings and documented progress of work performed by team, contractors, subs and consultants, changes from original plans, and any needed adjustments; ensured quality and code compliance; issued site visit reports and supplemental instructions during Construction Administration; processed RFIs
Reviewed bid proposals and change orders from contractors; managed workﬂow, meetings, and communication between design team, consultants, clients, and city oﬃcials; presented deliverables to clients via Basecamp
Trained junior staff

Architectural Designer · 2M Architecture

Architectural Designer on commercial, residential and mixed-use projects for both new construction and renovation projects
Produced As-Built drawing sets, schematic designs, 3d modeling, fly-throughs, permit sets and Construction Documents
Developed libraries and methods for recording and organizing data that improved efficiency, consistency and presentation throughout projects; created new office standards that increased speed and productivity

ArchiCAD BIM
LightWorks
Photoshop
EnergyPro

Certifications

Web Programming Certificate, CCSF
Android App Programming Certificate, CCSF
Multimedia Programming Certificate, CCSF
Computer Programming: Java Certificate, CCSF

HTML
CSS
JavaScript
jQuery
Java
Unix
MySQL
Android Studio
Ruby
Eclipse
Dreamweaver
Fireworks
Flash
Illustrator
InDesign
Photoshop
UI Design

Education

Bachelor of Architecture,
University College Dublin, Ireland
Bachelor of Science,
University College Dublin, Ireland

Contact

I am a versatile Senior Web Producer / Digital Content Manager / Front End Developer based in San Francisco. I have a background in architecture, design and project management; and thrive in positions that are technical, creative and encourage cross-team collaboration.

I love solving puzzles; and always keep the big picture in mind in order to hit deadlines and production schedules. I have an eye for design and years of project management experience, keeping a team of designers, engineers and consultants on task.

I appreciate precision, detail, creativity and perseverance; and I take great pleasure in pixel-perfect user interfaces, intuitive user experiences and well-crafted code. I seek out challenges and strive to learn and expand.

Please feel free to connect with me though any of the following links:

Tadhg Coffey

Web Producer | Frontend Developer